iParticipate’s TV Volunteer Week: Was It a Failure?
Greg Baldwin at VolunteerMatch was disappointed with the results of the Entertainment Industry Foundation’s iParticipate campaign to write volunteering themes into TV programs (which I mentioned in an October 25 post). “But despite the best of intentions and millions of dollars worth of promotion and PSAs yesterday’s star-studded TV event didn’t work as planned,” writes Mr. Baldwin; he reports that his organization received more hits on its website as a result of Google searches than TV shows.
Allison Fine offers sensible comments with some perspective in response. She suggests, for instance, that we don’t live in an either/or world and that the messages may move people eventually (even if they didn’t click on VolunteerMatch’s website last Thursday). She also writes, “This is an opportunity for volunteer matching websites and organizations, and the nonprofit organizations that use volunteers, to engage with EIF to develop a longer-term strategy of how to continue to raise the importance and opportunities of volunteerism.”
Here is a free link (no subscription required) to a September Chronicle of Philanthropy article on the TV campaign.
