Q. & A. with Coalition to Ban Billboard Blight
On March 3, I did a post about a surprising victory for the Coalition to Ban Billboard Blight, a local advocacy group, which defends public spaces against the assault of outdoor advertising. A businessman, after landing in jail for flouting the law, removed the huge, illegal supergraphic from his building at Hollywood and Highland. Since then other illegal signs have also disappeared. CBBB’s website reports that Fuel Outdoor has recently removed a number of illegally posted signs, some of which had been up for five years, and CBS Outdoor has removed illegal 11-story signs from a 1926 building (pictured) on Highland below Santa Monica Boulevard that has been host to illegal supergraphics for six years. (Click on the link for before and after photos.)
I recently offered a brief series of questions via email to CBBB’s president, Dennis Hathaway. The questions and responses appear below:
Q. Where else [apart from the city attorney's actions] has the Coalition to Ban Billboard Blight focused its attention?
A. The fight against illegal billboards and supergraphic signs has been a major effort of ours over the past several years. But our larger mission is to try to stop the invasion of the city’s public spaces and visual environment by commercial advertising, and that involves legal as well as illegal signage. In 2006, the city approved a lawsuit settlement that allowed the conversion of 877 conventional billboards to digital, and when the adverse affects of these signs became clear we successfully pushed for a moratorium on those conversions, which in turn led to the adoption of a no-exceptions ban on any new off-site advertising signs in the city. We have also lobbied against proposals for special sign districts that would allow new commercial advertising, including digital signage, in such places as the L.A. Convention Center and Koreatown, and supported revisions to the city sign ordinance that would protect citizens from an excess of outdoor advertising.
Q. Is the City Council taking any steps in the right direction?
A. While a few city council members have supported our efforts, the council as a whole has a poor record when it comes to controlling both the legal and illegal proliferation of outdoor advertising. The 2006 lawsuit settlement mentioned previously was an unmitigated disaster for communities where the digital billboards appeared, and was invalidated late last year by a Superior Court judge. Some city council members appear to view outdoor advertising as a potential source of revenue for the city, while others are supportive of claims by business groups and sign interests that outdoor advertising creates more jobs and economic activity.
Q. Does the Planning Commission have a role?
A. The Planning Commission has played a significant role in the past, by pushing for a moratorium on new billboards and other off-site advertising. The commission also approved an extensive revision of the city sign ordinance that had provisions controlling the spread of outdoor advertising, and cracking down on illegal signs. Those revisions have not yet been acted upon by the City Council, and new appointments to the planning commission appear to have tilted it more toward the view that commercial advertising is important to the encouragement of new development in the city.
Q. Is there anyone in city government who has been especially helpful – or who has taken a special interest in advancing this issue?
A. City Attorney Carmen Trutanich is the one city official taking an aggressive stand on the issue. He promised during his election campaign to go after the illegal outdoor advertisements, primarily billboards and supergraphic signs, and he has followed through on that promise by filing lawsuits and even criminal charges against property owners and sign companies that have been used to flouting the law in the past.
Q. Is there anyone, or any group, that has joined forces with Ban Billboard Blight?
A. In addition to individuals, we represent homeowner’s associations, community organizations, and civic groups. For example, we joined forces with two homeowner’s associations to challenge the legality of permits issued for three digital billboards in the Westwood area on the grounds that they violated local zoning regulations, and the area planning commission upheld our position. When we organized a volunteer inventory of billboards in two city council districts last year, Councilman Bill Rosendahl and now-Councilman Paul Koretz publicly endorsed our efforts and provided some help from their staffs. We maintain close contact with other groups involved in the issue in California and other parts of the country, because most of the sign companies have a national presence and the legislative and legal challenges are similar everywhere. We also have a close working relationship with the national group, Scenic America, which provides information and logistical support.
Q. CBBB is interested in billboard blight (not just illegal billboards). Can you point to any communities in California or the nation that have enacted legislation that you believe represent a step in the right direction regarding visual blight?
A. There are notable examples right here in Southern California. Cities like Santa Monica, Burbank, Culver City, and Pasadena, to name a few, do not allow any new billboards or off-site advertising signs, and vigorously enforce regulations against any illegal sign activity. Houston, Texas, a city very similar to Los Angeles in size and diversity, put strict sign regulations in effect more than a decade ago, and now has less than half as many billboards as L.A. Kansas City, Missouri, is currently rewriting its sign ordinance to strictly limit digital billboards and new outdoor advertising. These cities recognize that an excess of commercial advertising in the visual environment degrades that environment, and has a negative effect on the quality of life of its citizens.
