Harris Poll on Saving Money: Is There a Lesson for Nonprofits?
A recent Harris poll reveals increasing numbers of Americans are finding ways to cut back on everyday spending. For instance, 64% are purchasing more generic brands, 47% are packing lunches instead of buying them, and 43% are getting fewer haircuts.
Tom Belford at The Agitator (a popular blog that offers fund raising tips) zeros in on two cut backs: 34% are paring back their magazine subscriptions, while 21% have canceled their daily newspapers. “In particular, cutting back on magazines strikes me as very analogous to cutting back on donations …”
He concludes, “The data, indicating that significant belt-tightening is still underway, indeed increasing a bit, suggests that fundraisers shouldn’t get TOO optimistic about 2010 prospects.”
